Latest Release

Unlucky Charms

3 The Goon

Unlucky Charms by 3 The Goon is a full warpath of lyricism, raw aggression, and West Coast-inspired heat. Built for the “unlucky” haters who thought 3TG was finished, this project comes loaded with hard bars, sharp Read more

Unlucky Charms by 3 The Goon is a full warpath of lyricism, raw aggression, and West Coast-inspired heat. Built for the “unlucky” haters who thought 3TG was finished, this project comes loaded with hard bars, sharp delivery, and ruthless energy from start to finish. Over mainly West Coast beats, 3 The Goon brings back that street-heavy sound with confidence, pressure, and no signs of slowing down.

The album is aggressive, hungry, and unapologetic — a reminder that 3TG still has plenty of fire left in the rap game. Every track feels like a statement, mixing gangsta rap attitude with lyrical force and the kind of raw presence that makes the project feel personal. Unlucky Charms is not about luck — it is about proving doubters wrong, standing on business, and turning hate into fuel.

Released through Goon Vision Records, Unlucky Charms delivers another hard chapter in the 3 The Goon catalog, made for fans of gritty bars, West Coast bounce, street energy, and underground rap with real aggression.

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3TG - Red/Blk Flat Bill Cap
  • 3TG - Red/Blk Flat Bill Cap

The high-profile fit and a green undervisor make this cap a classic with an added pop of color.

• 100% cotton twill
• Structured
• Five panel
• High profile
• Green undervisor
• Sewn eyelets
• Snapback closure

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$22.14
3TG - Blk/Red tee
  • 3TG - Blk/Red tee
The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. Plus, it's extra trendy now! • 100% Read more

The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. Plus, it's extra trendy now!

• 100% cotton
• Sport Grey is 90% cotton, 10% polyester
• Ash Grey is 99% cotton, 1% polyester
• Heather colors are 50% cotton, 50% polyester
• Fabric weight: 5.0–5.3 oz/yd² (170-180 g/m²)
• Open-end yarn
• Tubular fabric
• Taped neck and shoulders
• Double seam at sleeves and bottom hem
• Blank product sourced from Honduras, Nicaragua, Haiti, Dominican Republic, Bangladesh, Mexico

Disclaimers: 
• Due to the fabric properties, the White color variant may appear off-white rather than bright white.
• Dark color speckles throughout the fabric are expected for the color Natural.

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$19.00
GV - Black Heavyweight Hoodie
  • GV - Black Heavyweight Hoodie
A hoodie that stands out for its weight, structure, and laid-back fit. Designed for cooler days, it brings a clean silhouette and dependable comfort to everyday outfits. Easy to pair with streetwear or casual basics. · 65% Read more

A hoodie that stands out for its weight, structure, and laid-back fit. Designed for cooler days, it brings a clean silhouette and dependable comfort to everyday outfits. Easy to pair with streetwear or casual basics.

· 65% cotton, 35% polyester blend
· Heavyweight fabric: 16.5 oz./yd² (560 g/m²)
· Relaxed fit for everyday wear
· Raglan sleeves for ease of movement
· Double-layer hood without drawstrings
· Front kangaroo pocket
· Ribbed cuffs and waistband for structure
· Blank product sourced from Pakistan and China

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$49.50
KTH - Men’s cotton crew neck t-shirt
  • KTH - Men’s cotton crew neck t-shirt
This cotton t-shirt combines clean structure with long-lasting comfort. The soft, midweight fabric keeps its shape and feels great from the first wear to the hundredth. A reliable staple for streetwear, loungewear, or Read more

This cotton t-shirt combines clean structure with long-lasting comfort. The soft, midweight fabric keeps its shape and feels great from the first wear to the hundredth. A reliable staple for streetwear, loungewear, or everyday looks.

• 96% cotton, 4% elastane
• Midweight fabric: 5.6 oz./yd.² (189 g/m²)
• Regular fit
• Slight stretch for ease and fit retention
• Pilling-resistant and built to last
• Blank product sourced from Mexico

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$34.48
KTH - White glossy mug
  • KTH - White glossy mug
  • KTH - White glossy mug
  • KTH - White glossy mug
Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher. • Ceramic • 11 oz mug Read more

Whether you're drinking your morning coffee, evening tea, or something in between—this mug's for you! It's sturdy and glossy with a vivid print that'll withstand the microwave and dishwasher.

• Ceramic
• 11 oz mug dimensions: 3.8″ (9.6 cm) in height, 3.2″ (8.2 cm) in diameter
• 15 oz mug dimensions: 4.7″ (11.9 cm) in height, 3.3″ (8.5 cm) in diameter
• 20 oz mug dimensions: 4.3″ (10.9 cm) in height, 3.7″ (9.3 cm) in diameter
• Dishwasher and microwave safe
• Blank product sourced from China

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$20.44
Do Not Feed the Animals: King Bundle Step into the world of "Do Not Feed the Animals" with the ultimate King Bundle—created for readers and supporters who were built to lead. Follow the gripping story inside the official Read more

Do Not Feed the Animals: King Bundle

Step into the world of "Do Not Feed the Animals" with the ultimate King Bundle—created for readers and supporters who were built to lead. Follow the gripping story inside the official book, represent the powerful King character with an exclusive graphic tee, and bring that same fearless energy to your daily routine with the matching King coffee mug.

This bundle is more than merchandise—it is a statement of "power, leadership, ambition, and loyalty to the code". Whether you are reading the story, hitting the streets, or starting your morning, the King Bundle lets everyone know exactly who runs the jungle.

Bundle includes:

  • Do Not Feed the Animals book
  • King graphic T-shirt
  • King coffee mug

One city. One code. Do Not Feed the Animals.

King - Unisex t-shirt

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King - Black Glossy Mug

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$44.99 Save 11.11%!
$39.99
DO NOT FEED THE ANIMALS
  • DO NOT FEED THE ANIMALS
In a city where power is everything and loyalty never lasts, one discovery turns survival into war. Do Not Feed the Animals follows King, a smart and street-seasoned hustler who is tired of the game and secretly planning Read more

In a city where power is everything and loyalty never lasts, one discovery turns survival into war. Do Not Feed the Animals follows King, a smart and street-seasoned hustler who is tired of the game and secretly planning his way out. But when he discovers a mysterious stash of money, that one decision sets off a violent chain reaction that pulls him deeper into a dangerous takeover of Denver.

Led by the ruthless and power-hungry Ape Man, the streets become a battlefield of greed, betrayal, addiction, paranoia, and bloodshed. As the crew expands and the city gets divided, every player reveals their true nature — predators, opportunists, killers, and survivors all fighting for control.

Raw, gritty, and cinematic, Do Not Feed the Animals is an urban crime novel about power, betrayal, survival, and the cost of becoming what the streets demand. One by one, they fall — by bullets, by the law, or by the consequences of their own choices. In the end, survival is the only victory.

In cart Not available Out of stock
$9.99

🎬 UNLUCKY CHARMS – OFFICIAL TRAILER DESCRIPTION

The wait is finally over.

After an unexpected delay, 3 The Goon is back with his most relentless project yet. UNLUCKY CHARMS is loaded with hard-hitting West Coast production, razor-sharp lyricism, and unapologetic street energy aimed directly at everyone who thought the movement was finished. Every track delivers raw bars, real stories, and the hunger that has defined the Goon Vision sound.

This trailer is just a glimpse of what's coming. The countdown is over, the pressure is on, and the unlucky streak ends now.

🔥 UNLUCKY CHARMS officially drops THIS FRIDAY, JULY 24th on all major streaming platforms.

Turn the volume up, share the trailer, and get ready for one of the hardest releases of the year.

🍀 Sometimes luck runs out... this time, it's theirs.

#3TheGoon #UnluckyCharms #GoonVisionRecords #WestCoastRap #GangstaRap #NewMusic #AlbumRelease #HipHop #Spotify #AppleMusic #YouTubeMusic #AmazonMusic #Tidal #Pandora #July24 #NewAlbum

After a deadly curse awakens an army of the undead, the streets of Detroit become a nightmare where the living are hunted after dark. As civilization collapses, survivors are forced to fight through abandoned neighborhoods, haunted cemeteries, and blood-soaked streets while facing horrors that are far more dangerous than the zombies themselves.

Blending gangsta rap with cinematic horror, Back From the Dead follows 3 The Goon through a relentless night of survival, revenge, and supernatural terror. Every song drives the story forward as the dead rise, friendships are tested, and every decision could mean life or death. With haunting visuals, gritty urban landscapes, and nonstop suspense, the film delivers an unforgettable fusion of music, horror, and street storytelling.

Produced by Goon Vision Entertainment, Back From the Dead is a horror-rap experience where the dead don't stay buried—and surviving until sunrise is the only way out.

New From The Goon Vision Books Vault

Do Not Feed The Animals

Agonie Price

Do Not Feed the Animals by Agonie Price is a gritty urban crime novel about King, a street-seasoned hustler who discovers a stash of money that ignites a violent takeover of Denver. As greed, paranoia, addiction, and betrayal tear the crew apart, King must decide whether to stay and become an animal — or escape before everything collapses.